Content services & pricing
Articles
Compelling, well-researched, and search engine optimised articles tailored to your brand's voice and target audience.
- Comprehensive research
- On-page SEO optimisation
- Interviews with subject-matter experts (where required)
- Suggestions & mock-ups of graphics, charts, etc. that accompany the article copy
- One round of revisions
Ebooks
Capture leads and be known as industry experts with research-backed ebooks that help you stand out from the crowd.
- Kick-off call to identify content vision and goals
- Academic-level and competitor content research
- Detailed outline
- Interviews with subject matter experts (where required and charged accordingly)
- Inclusion of your proprietary data/research (where required)
One 30-minute debrief call and one round of revisions
Case studies
Showcase your clients as the hero and your product as their trusty side-kick for a powerful narrative prospects will want to be part of.
- In-depth research of your product and customer history
- 45-minute interview call with your customer
- 1 round of revision based on your feedback
- 1 round of revision based on client amends
Content strategy
I'll dive deep into your brand, analyse your competition, and over 4-6 weeks will create a tailored content strategy that charts a clear course for success.
- Research and insights, including a content audit and competitor analysis
- A 2 hour team workshop to align on content and outcomes
- Content strategy built on a foundation of clear goals with content pillars, formats, and distribution channels mapped out
- Editorial calendar for three months of content creation
30-60-90 day roadmap to activate the full strategy
For content to work it needs to connect the dots between your product and your prospect. Content that doesn't focus on the right topics, resonate with your audience, align to business goals, or land in front of the right people at the right time... just doesn't work. A solid strategy charts a course for content to follow so that content really does convert.
Content management
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Ensure your content strategy is implemented effectively so that it gets the results it was designed to. (This is a great follow-on from my content strategy service).
- Keeping your content calendar on track
- Overseeing content creation and ensuring quality
- Measuring impact and results
- Strategy adjustments as needed